
The Norm Breakers : Bold / Authentic / Dusky
Jamie West was founded in 2020 with a vision to authentically express individuality
anytime, anywhere, based on subculture and golf.
We explore the spirit of subculture, which is untamed and raw yet genuine, and
reinterpret it with a popular and street-mood sensibility.
Our commitment is to translate it into collections of unparalleled quality and craftsmanship.
We believe that every individual holds unique value, and even non-mainstream preferences
can gain greater recognition and respect through thoughtful exploration and reinterpretation.
Based on this ideology, our symbol, the gas mask, represents resistance to conventional
trends and independent thinking, embodying the spirit of freedom unbound by societal constraints.
Furthermore, we support the quiet pioneers of subculture who advance without losing
their essence, aiming to create deeper cultural significance with them. This effort transcends
fashion, evolving into a philosophical movement that respects individuality and diversity.
Never Compromise with yourself.
Break the norm, Jamie West.
ⓒ 2025 Jamie West