JAMIE WEST | BRAND

The Norm Breakers : Bold / Authentic / Dusky

Jamie West was founded in 2020 with a vision to authentically express individuality

anytime, anywhere, based on subculture and golf.

We explore the spirit of subculture, which is untamed and raw yet genuine, and

reinterpret it with a popular and street-mood sensibility.

Our commitment is to translate it into collections of unparalleled quality and craftsmanship.

We believe that every individual holds unique value, and even non-mainstream preferences

can gain greater recognition and respect through thoughtful exploration and reinterpretation.

Based on this ideology, our symbol, the gas mask, represents resistance to conventional

trends and independent thinking, embodying the spirit of freedom unbound by societal constraints.

Furthermore, we support the quiet pioneers of subculture who advance without losing

their essence, aiming to create deeper cultural significance with them. This effort transcends

fashion, evolving into a philosophical movement that respects individuality and diversity.

Never Compromise with yourself.

Break the norm, Jamie West.

The Norm Breakers :

Bold / Authentic / Dusky

Jamie West was founded in 2020 with a vision to authentically express individuality anytime, anywhere, based on subculture and golf.

We explore the spirit of subculture, which is untamed and raw yet genuine, and reinterpret it with a popular and street-mood sensibility.

Our commitment is to translate it into collections of unparalleled quality and craftsmanship.

We believe that every individual holds unique value, and even non-mainstream preferences can gain greater recognition and respect through thoughtful exploration and reinterpretation.

Based on this ideology, our symbol, the gas mask, represents resistance to conventional trends and independent thinking, embodying the spirit of

freedom unbound by societal constraints.

Furthermore, we support the quiet pioneers of subculture who advance without losing their essence, aiming to create deeper cultural significance with them. This effort transcends fashion, evolving into a philosophical movement that respects individuality and diversity.

Never Compromise with yourself.

Break the norm, Jamie West.